Optin Email Marketing

Optin Email Marketing

 

Email Marketing, also known as Optin Email Marketing!

Optin Email Marketing is likely the most stable and long-term revenue generating technique on the Internet. Targeted email marketing is the collection of an email address and or other attributes (name, country,etc) in exchange for something. For example, someone may be willing to give you their email address and name in exchange for a course on “making money online”…or to sign-up to a newsletter with the hottest dating tips. Could be anything really!

In this day and age, consumers are inundated with marketing messages that work off of pure interruption. You watch your TV and then BAM…you are interrupted with commercials. You listen to the radio and you are getting the latest and greatest invention promoted to you. You open your newspaper, same thing.

Large companies can afford this method of marketing and can connect with millions of people with their big fat budgets. However, it is hard to measure the success of such campaigns, and you only have a single opportunity to make your impression felt!

Unlike traditional forms of advertising, targeted email marketing gives you the ability to invest once to get the clients contact information, then gives you the ability to connect with this person again, and again, and again….potentially for a lifetime. Instead of paying for an ad over and over again, you only have to get the initial subscription and then you can contact the person for FREE!

You are likely to subscribe to many email marketing campaigns. For example, when you visites OBTT for the first time, did you join the offer for our free OBTT Updates?

Look familiar? When people sign-up to this form when they visit, it gives us the ability to contact them again and again, not only with promotions, but also to offer value and insight into the Internet marketing industry.



Targeted Email marketing is actually quite simple when broken down. It works like this

(1) You ask for permission from people to join your mailing list in exchange for something (newsletter, guide, etc).

(2) They share their email address and name with you.

(3) You then have permission to offer them information and ultimately marketing promotions.

Not only do you have the opportunity to connect to this person once, as long as you keep a good standing relationship with them you can continue contacting them over and over again.

Whereas the traditional type of advertising, even Pay-Per-Click (PPC), only allowed you to contact someone once in order to recoup the money spent on advertising, you now have multiple chances to generate returns.

Below is an outline of the “flow” of email marketing:

Website Visitor —-> gives permission in exchange for something ——> Joins YOUR LIST——> YOU offer info and promotions——> YOU MAKE $$$$$


Email marketing is the single most effective way of marketing online. There are three factors that contribute to this.

(1) Pay once, contact forever

Now this is really cool. Unlike your typically PPC or article marketing campaign, with the incorporation of email marketing you have the opportunity to contact people over and over again. You essentially work to get the lead once (the initial cost, whether it is time or money), then you can contact them over and over again…for FREE.

Let’s look at an example. Say you pay $0.50 to get someone to your page via a pay-per-click campaign. The person comes, doesn’t buy anything and leaves. You never get to see this person again.

Say you had a form (like ours) on your page that allowed people to sign-up to your email list in exchange for something

(2) Can be applied to any niche

One thing that email marketing has on some other marketing methods is that it can be done within any niches. Sure, you can make money within most niches with other marketing techniques, but email marketing allows you to cross-promote relevant products to a niche as you have on going communication with your subscribers.

If someone is interested in weight loss, they may be interested in a George Foreman grill. If someone is interested in a bird feeder, they are likely interested in bird feed. Having an email list gives you this opportunity. Any industry, any niche…you can build a list within it!

(3) Automated

You know the old Ronco commercial slogan “set it and forget it”? Well, this is appropriate for the email marketing world. Once you get a system in place that is converting visitors into leads, and leads into customers, it is all about scaling about your campaign. Once you get traffic converting within your sequence, it will always convert.

There are tools (that we will be discussing) that allow you to automate the whole process. Email marketing can become hands free and once you have a formula in place that yields a positive ROI, you having an automated “money making” system in place!

I am currently using GetResponse for my email campaigns and I am very happy with the service they provide. There is a free service up to a certain volume which makes it great for those #entrepreneurs just starting out. There are many different services you can sign up for so do your homework.

If you really want to learn how to get this off the ground and start some real marketing to drive you business, check this out. Live Video Training a complete walk through on email marketing for your business.

I can’t explain just how much I have benefited from the training on this online business platform. Well, that’s not really true, “How much time do you have?” 🙂

If you are interested take a look at the video, yes you will be asked to sign up for a FREE account first, but it’s FREE and you can cancel at anytime, trust me, it’s cool and well worth it.

If you want to learn more about the Wealthy Affiliate platform and about my experience check out may honest review – Wealthy Affiliate Scam or?  I hope this information has helped you in some way and I appreciate you taking the time to visit. If you did not choose to “Opt In” initially but have had a change of heart you can do so in the bar across the bottom of the page.

Thanks for visiting OBTT – Your Trusted Source on the Web!

 

7 Comments

  1. Tiago

    Hello Soc2661!
    Nice Website!
    It is good to see appealing content for a very competitive niche such yours!
    I didn’t know nothing much about e-mail list marketing before I visit your website, but now that I did, I’ll consider use this method within my website, in the weight loss niche!

    Thanks a lot for sharing! Keep it up!

    Cheers!

  2. Jamie

    Thanks for a helpful article soc2661. As someone trying to establish their own web based business, I’m looking into the numerous ways to connect with potential customers, build up a client base and monetize my site.
    I have heard of building Email based lists but didn’t know much about it.
    This post has certainly shown me all I feel like I needed to know. It was very explanatory and a big help!
    Thank you! Jamie.

  3. soc2661

    Tiago,

    Thanks for visiting my site. I really appreciate you leaving me a comment too. I hope this does help you in someway. Afterall, that is the purpose of the website. If you have any questions I may be able to help you with please feel free to reach to me here.

    Stephen

  4. soc2661 (Post author)

    Hi Jamie,

    Really glad you dropped by and also very glad you found something here that can you. My tag line for the site is Your Trusted Source on the Web and that is what I try to keep my focus on as I am writing. If I can just share my learning and my experiences and help someone else, it’s all worth while. Thanks for visiting!

    Stephen

  5. Jason

    Hello and thank you for sharing this!

    I was searching for more information online about GetResponse and found your article.

    I wanted to get more information on when is the right time for when to start email marketing? Is there a certain point where you are trying to build a list too soon? I have also thought how likely it is I could be missing out on money!

    Thanks

    1. soc2661

      Hi Jason,

      Thanks for reading. There are obviously differing opinions on how to go about implementing and email marketing strategy or campaign. I have sign up for some email opt ins that send me email more than once a day. I personally feel that is a bit extreme, they also seem to be selling something all the time.

      Personally, I think email marketing is great but I approach it as a way to add value to my readers experience. So you have to have something to email about. I never email specifically to try and sell anything. I email links back to my content where I try to give the reader something of value, so they will be more likely to open the next email.

      People are not out looking for you and I because they just can’t find a place to spend their money. I do send an email right away to say welcome, which is followed by a gift the next day for Opting In. Then I send I link back to my site about every three days.

      Hope this helps!

      PS. I really like Get Reponse! If you decide to try them out I would appreciate you using my link!

      Stephen

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